Why Your Brand Is More Important Than The Code

At OSCON Ignite, I had 5 minutes for 20 slides to explain why an open source project’s brand is more important than your code.


BRAND > CODE - a controversial statement to be sure. But how useful is your code if no-one else ever uses it - or contributes to it?

Spend 5 minutes with Shane Igniting the story about how brand can bring more project growth and longevity to your project than the code itself does. Ensuring you can tell the story of your project and what it does to the world is the best way to attract new contributors.

Also, apologies. Unfortunately the conference video system mangled my beautiful slides; and it was a rough day for me - I don’t normally say “so” so, so many times (so not sure what I was thinking!)

Telling the story of your project to the world.


Shane is founder of Punderthings℠ LLC consultancy, helping organizations find better ways to engage with the critical open source projects that power modern technology and business. He blogs and tweets about open source governance and trademark issues, and has spoken at major technology conferences like ApacheCon, OSCON, All Things Open, Community Leadership Summit, and Ignite.
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