Who Owns That Open Source Brand?

You know your organization runs open source - everywhere. Do you know who truly controls the governance and brands of these open source projects? (Slides in Keynote format)

Who Owns That Open Source Brand?

Abstract

Do you know who runs the projects behind the code you run – or contribute to? It’s not always obvious, and while you can always try forking the code, successfully attracting contributors to your fork is hard.

You don’t have to get involved in branding: but you do need to know who truly controls the direction of the open source technologies that you rely on every day. Far too many individual developers and companies rely on a wide variety of open source tools that come from different projects. How do you accurately evaluate the security, stability, and potential for future support around an open source project? How can you find if your chief competitor truly has a lock on a project’s governance and future direction?

The power behind a project’s brand is not always obvious. Come discover who governs some key open source project brands, and what might happen to governance when someone goes IPO or gets bought out. Learn how to keep governance of the project truly independent and welcoming – or how to properly own and run your own open source brand.

Surprises guaranteed!

shanecurcuru

Shane has been involved at the Apache Software Foundation since 1999, and serves as Director and VP of Brand Management, setting policy for trademarks and branding and working with all 200+ Apache projects on community management, trademarks, and branding issues.
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